In 2009, during the global financial crisis, I left the corporate world and started my own behavioural consultancy business. People at the time either laugh (how cute!) or thought I was crazy.

For over a decade, I have clocked in over 10,000 hours of “cat time”, and have helped over a thousand families in different countries. My work has been featured many times on media in several countries.

But I notice one phenomenon, animal lovers regularly contact me and want to follow their passion to start their own animal business, but people often are confused and overwhelmed, not sure how to start.

There are several reasons

1. Not sure where to get training
2. Scared of the “business” side of things – legal, finance, marketing, tech…
3. Not sure if they can make a living wage and how
4. Or ask themselves “do I know enough to help others?”

I have been there!
I wish someone could just tell me how to start this journey!

The good news is: 



What will you learn from this programme:
  • Where to get your training
  • How to gain clinical experience
  • Selecting a business name
  • Registering your company
  • Where to buy insurance
  • Start-up costs and how to best use your start-up money
  • Setting up your workflow
  • Writing business policies
  • How to manage client files
  • Branding, website, social media, networking, how to get “word of mouth”
  • How to get on “traditional” media, how to write a press release that gets you interviews
  • Advertising and promotion ideas
  • Determining your service area
  • Selecting and pricing your services
  • How to do screen clients
  • Maintaining your calendar and schedule
  • Payment policies, discounts and cancellation policies
  • Book-keeping and taxation
  • How to handle “tricky situations” and “difficult clients” 
  • And more! 

Each programme is bespoke, so you can decide what kind of help you need and do the work at your own pace. 

No matter where you are on your journey…

– only daydreaming of working with animals?

– Already got training but not sure what’s next?

– Or already started your journey but not getting any client?

–> I can help you. 


* Service en français disponible
** Alice 可提供廣東話及國語服務,歡迎查詢。

Alice Chau-Ginguene is a Cat Behaviourist, writer, educator and advocate. For over a decade, Alice has worked with thousands of cats and their humans. 

She is the founder the longest standing, award winning pet sitting business in Dublin – Maow Care and the founder of Ireland’s first cat-centric festival Dublin Cat Fair. She has been featured on numerous media both in Ireland and abroad. She has been recently featured on RTE documentary – One Day: Keeping Ireland Company 

She is the “Top 5 Finalist” for “Pet Sitter of The Year” Competition 2018 for Pet Sitter International. She is the co-admin for the biggest Professional Cat Sitter Facebook Group with over 900 members. She enjoys sharing her experience with other professional cat sitters around the world.

Alice’s accreditations:

  • Bachelor of Arts, The University of Hong Kong
  • Advanced Award Certificate of Feline Behaviour (with Distinction), COAPE
  • FETAC Level 5 – Start Your Own Business
  • Certified Instructor, Canine First Response
  • QQI 6 – Train the Trainer (with Distinction), Open College
  • QQI 7 – SME Management, Griffith College
  • Postgraduate Certificate, Creativity, Innovation and Entrepreneurship, University College Dublin (expected graduation Dec 2020)
  • Master of Science, Animal Behaviour & Welfare, Queen’s University Belfast (offer accepted, planned start date October 2021)

* Service en français disponible
** Alice 可提供廣東話及國語服務,歡迎查詢。