Welcome to the Maow Club
Tailored Insights for Happier, Healthier Cats!
Are you dealing with any of these cat problems?
– hiding from people
– scared of going to the vet
– scared of travelling in the car
– won’t take much needed medication
– cannot be groomed, resulting in matted fur
– following people around
– maybe bored, got a basket full of toys but never play with them
– obsessed with food
– not interested in food
– destructive behaviour
– any other “weird” behaviour
If you are experiencing any of the above, I want to tell you this…
These are the kinds of issues that rarely improve with a single tip or explanation – they usually need consistent, supported training and behaviour change over time.
Who is Alice?
Hi, I’m Alice.
I am a Clinical Animal Behaviourist with 15 years of experience specialising in cat behaviour. Passionate about making animal science accessible and engaging, she is dedicated to enhancing the cat-human bond, maximising enjoyment, and improving feline mental health.
Through her private practice, Alice supports cat lovers worldwide. Her expertise and insights have made her a regular feature in media outlets such as RTE, Virgin Media, the Irish Times, Irish Independent, Irish Examiner, Newsweek, and the South China Morning Post. She is a regular contributor to KCLR Daily, answering live cat questions monthly, and has appeared on RTE Radio 1, 98FM, and FM 104.
Alice is also a guest lecturer at Ormonde College of Further Education and a speaker at TU Dublin and Maynooth University. She is a SeedTalk speaker, advocating for a better understanding of behaviour and care of our feline companions through her engaging and entertaining science talks.
I speak English, French, Cantonese and Mandarin, and can serve you in all of these languages. I also have Level 1 on Irish Sign Language.
Fun fact: I have travelled 10627.48 km over the years together with my cat Larmlarm when we moved from Hong Kong to Paris, then to Dublin. A very well travelled cat who has travelled with no problem on the plane, on the ship and on the car.
Cats are cherished members of our families, and behavioural challenges can be emotionally draining when you care deeply. Maow Club was created to support you in working through these challenges in a safe, supportive space — for both you and your cat.
Why Mental Health Matters in Cats
Many cat owners often overlook the significance of mental health, thinking behavioral issues are just temporary quirks. However, research suggests that emotional well-being is just as crucial as physical health in ensuring a happy and fulfilling life for your feline friend. According to the Journal of Feline Medicine and Surgery, many behavioral problems stem from emotional distress or boredom.
Over time, consistent training and support can lead to calmer behaviour, a stronger bond, and fewer crises – without expecting a quick fix.
Introducing Maow Club
A supportive training space for cat guardians working on behaviour change over time.
But why do I need this?
There are lots of free information on the internet!
Yes, you are absolutely right! But the information on the internet are not tailored to your cat and your family.
Free information often isn’t the problem — applying it consistently is.
Maow Club exists to support you while you practise training over time, helping you stay focused, adjust when needed, and avoid constantly switching approaches.
Also, internet is full of anecdote. In Maow Club, we only provide science-based, non-judgemental and supportive advice so to help you make your own decision for your cat.
What do you get?
We are constantly adding new features, these are the amazing things we are currently offering.
Welcome Call and Road Map (worth €60)
This is not going to be another online course thing. It’s hands on! We will assess your case at the welcome call and we will work out a roadmap together on how to solve your problem and improve your cat’s mental health.
Office HOUR (Worth €60)
Direct access to me at your fingertips to answer your questions and implement training plan. No more searching on the internet for answers to your cat questions: you have direct contact with experts and a group of devoted cat lovers who want the same thing – reliable, science-based information.
Webinars (worth €20)
Gain exclusive access to expert-led sessions on various topics, such as behavioural psychology and enrichment techniques. Engaging learning formats cater to different preferences – video, audio, transcript, ensuring that you can absorb information effectively!
Access to knowledge archive (worth €500)
Access to our searchable resource library content on cat behaviour. We like to call it Netflix for cat people! See here, by typing “cat litter” it shows all these results.
Social events (Friendships are Priceless!)
Hang out with other cat lovers – Chat & Cuppa, Music & Wine, Book Club, etc, make great friends in the comfort of your own home!
Private Facebook group (Friendships are priceless!)
Joining our membership fosters a sense of belonging. Connect with fellow cat lovers who share similar challenges and triumphs. Together, you can celebrate milestones and troubleshoot hurdles. This group is a Facebook group for members only for drama free, non-judgemental, science-based support.
This membership is going to save your LOTS of time and also money!
Hundreds of Euro worth of service and content now for a small price of €17!!!
Who is this for?
Maow Club is for cat guardians who want support while they work on behaviour change, not just information to read.
It’s for you if:
- You’re new to cats and want guidance as you learn, rather than trying to figure everything out alone
- You’ve lived with cats for a while, understand some basics, but struggle to apply advice consistently
- You’re dealing with an ongoing behaviour issue and feel stuck despite trying different approaches
- You care about your cat’s mental health and want to improve wellbeing over time, not just fix one problem
- You enjoy science-based, thoughtful approaches and are open to learning through practice
- You value a calm, non-judgemental space with others who are also doing the work
This membership may not be for you if…
- You’re looking for quick fixes or instant answers
- You believe there is only one “correct” way to care for cats, with no room for context or individual differences
- You’re not open to science-based, welfare-focused approaches
- You prefer debating opinions over practising and reflecting
- You’re not interested in a supportive, respectful community environment
Instead of wondering if your cat is happy, you will learn how to assess their wellbeing using scientific tools.
Instead of wondering how to solve your cat’s behaviour problem, you have direct access to expert and community support.
Instead of browsing on the internet to look for a solution, you save time by getting curated, reliable, science-based information at your fingertips.
We can all improve cat welfare.
Let’s go on this journey together!
Join Us Now! Transform Your Cat’s Life Today – It’s Just a Click Away!
Don’t let frustration or hopelessness impede your journey with your feline family member.
Together, let’s transform challenges into cherished experiences. Join the Maow Club today and embark on a path toward a happier and healthier life for both you and your cat!
Remember, every step taken today brings you closer to a brighter tomorrow. Don’t wait; take that leap towards a more fulfilled relationship with your feline friend!
Your cat deserves the best, and so do you!
Join now to take advantage of all the amazing benefits!
For ONLY €17 per month, you will get non judgemental and reliable advice, socialise with other cat lovers, and access to all further trainings on a searchable video platform! Your joining price will be locked for LIFE! Your price will NEVER go up as long as you stay in the club.
“I joined Maow Club over a month ago to have someone to ask when I have kitty questions. The words that describe this membership is a cat slave support system. Since I became a member I’ve gained Answers to questions I’ve had, resource ideas and links, a community. I’d definitely recommend this membership to all cat lovers out there”
“I joined Maow Club for all the knowledge. Friendly, informative, open is what describes this club. I have gained a lot of knowledge from this club and connections with a good group of people. I’d highly recommend Maow Club because all the information given inside this membership can be trusted”
“I joined Maow Club over a year ago because I knew about Alice’s expertise. When I became a member I found advice, like-minded people and acceptance as a cat lover. I’d highly recommend this membership to any cat lover because the knowledge communicated is invaluable”
“I joined this membership over a year ago to get in touch with other cat lovers and to learn all about kittys and how they work. Educational, fun, interesting and music night are the words that come to mind when I think of Maow Club.
I’ve learned lots about cats and their behaviour. Found out interesting information about other cultures and countries. Spent many afternoons and evenings chatting with people I probably wouldn’t have chatted to otherwise, which is pretty cool in itself.
I’d highly recommend Maow Club because it’s a great place to “meet” new people and learn lots about cats, and about other topics as well”
“I joined Maow Club over a year ago to meet other cat people and learn more about cats. This community is friendly and enjoyable and I feel like I got to know like-minded cat people and I really enjoy the webinars. I’d highly recommend this membership especially to new cat owners because they will learn a lot”
“I’ve been in Maow Club for around 6 months. I knew of Alice’s work and wanted to be able to learn more about how to make my cats’ lives better + understand them better. When I think of Maow Club, what comes to mind is great trainings with a qualified and interesting cat expert and I always get answers to my cats’ behaviour problems + more knowledge. I highly recommend this membership to any cat lover!”
“I joined Maow Club because I like cats. Inside Maow Club I found a fun, open, inclusive, and informative community. What I have gained from this membership is getting to know some interesting people, share experiences and knowledge.
I’d recommend this membership to any cat lover because is an amicable forum to exchange experiences and information”
“I’ve been in Maow Club for over a year. I joined Maow Club in order to meet and socialise with other people who like cats and what I found inside this membership is more knowledge about cats and a diverse group of intelligent people, all of whom love cats. I would highly recommend this membership to other cat lovers. It’s the only place where I can talk to such a variety of other cat lovers, who keep different cats in different ways, e.g., I have two rescue semi-feral moggies who go out when they please; some people have very tame house cats. Some people have travelled with their cats”
Why Act Now?
The time to address these challenges is now!
Your cat deserves the best care possible. Remember, the well-being of your furry companion directly reflects on your happiness and comfort. Here’s why action is important:
- Improved Quality of Life: Taking proactive steps to help your cat with anxiety can transform their behavior and provide a varied and richer experience.
- Enhanced Bonding: Your relationship with your cat deepens when they feel secure and confident in their surroundings.
- Prevent Long-term Issues: Addressing these issues early can prevent more serious behavioural problems down the line.
FAQ’s
Is this for beginners?
Yes! Any cat lovers
I have lots of experience with cats, I don’t need this.
A lot of our members have cats all their lives! They enjoy to learn more about cat behavioural science so to understand their cats better.
There are lots of free information on the internet, I will just go watch some YouTube!
You are right! There are lots of free information on YouTube, but there are not tailor for your cat or your family. Also, yes, there are LOTS of information, it takes time to go through them all to find something that might apply to your situation. In Maow Club, you can just ask Alice directly and you will always always get science-based, non judgemental advice.
How can this club help me?
You will get direct access to cat experts, community support from like-minded non-judgemental cat lovers. And you are saving money! For a low price, you get office hour to work out a training plan with a cat expert.
Are the webinars live or pre-recorded?
You can join us live and we always upload the recording in video and audio format for those who cannot attend.
Do the webinars have closed captions?
Yes! We strive to be as inclusive as possible and have added captions for those who can’t hear or prefer to just have captions.
Do you provide audio files for the content, I prefer to listen while jogging, cooking or driving etc?
Yes! We have created a private podcast list where you can listen on Apple, Google or Overcast.
Do I need to download special software?
No, the two main programmes we use are Searchie (our resource library) and Facebook (community). All you need is access to the internet.
I don’t have time for this.
Then this is especially much needed for you! We have carefully curated content just to save you time searching for answers on the internet! You go straight to the source to get reliable science based answers from our expert members. Our resource library uses Searchie technology where every single video is searchable with keywords. Yes, you heard me right. You can just look up a specific keyword and all the webinars that include that keyword will appear and you can click on them and see the exact time the keywords are mentioned. If you have a specific question that is not answered in the webinars, you can ask the question inside the community and you also have the opportunity to book a call with Alice once a month to ask any questions you might have.
Do I get access to more experts in the cat field?
Yes, you do! Inside the community, we have many Expert Members! Apart from Alice, we have a cat vet, vet nurses, a cat trainer, and many experienced cat parents. Our experts do special events from time to time.
I have a question, who should I ask?
You can email us at hello@maowacademy.com and my assistant, Arais, or I will get back to you in 48 hours.
What if I buy and want a refund?
Due to the nature of this being a virtual experience, no refunds will be offered. You do have the option to cancel your subscription at anytime.
Still not sure? I go through some questions about the membership in this video: