Ever wonder why cats sit in any box they fit?
Or how to get them to reliably use the litter box EVERY time?
Do you like to show off pictures and share stories of your cat with others who “get” you?

Maow Club

The Purrfect Cat Club for (Totally Sane) Cat-Lovers

Our exclusive membership club is the purrfect place for you!

What is Maow Care?

Maow Club is a club for cat lovers to learn about cats, talk about cats, and share their love for all things cats with other (totally sane) cat people. The club is hosted by Alice Cat Expert – renowned cat behaviour consultant, writer & educator.

Why do you need this?

Most cat behavioural problems are caused by a misunderstanding between humans and cats. In this club, Alice will teach you how to interpret their cat’s behaviour. So that they can develop a deeper understanding of their needs, resolve frustrations on both sides, & have a closer bond with their feline friend. 

But why do I need this?
There are lots of free information on the internet! 

Yes, you are absolutely right! But the information on the internet are not tailored to your cat and your family. We hear this all the time, “I watch all the YouTube videos, I try everything, it doesn’t work!” That’s because those techniques might not apply to your situation. Free information cannot replace direct access to professional advice from cat behaviourist.

Yes, there are lots of information, you need time to go through them all to find something that might be applicable to your case. You will save lots of time to just ask your question directly in the Club.

Also, you will get lots of anecdote. In Maow Club, we only provide science-based, non-judgemental and supportive advice so to help you make your own decision for your cat. 

All the content are based all five stages that a cat lover may go through, and curated to suit your level to prevent overwhelm.

So no matter what your cat-experience level, there’s something here for you.

Who is Alice? 

Hi, I’m Alice Chau-Ginguene a cat behaviourist, writer, educator, advocate based in Dublin, Ireland. For over a decade, I have worked with thousands of cats and their humans, to educate and to find harmony in their living space. When I am not working with cats, I am writing about cats.

I have been featured on numerous media both in Ireland and abroad – RTE, Virgin Media, Irish Times, Irish Independent, Newsweek, Irish Examiner, etc. I have published a Cat Care Guide in English and Chinese during the pandemic, to help tens of thousands of new cat parents around the world who discovered the joy of having cats in their lives during the lockdown. 

I am also a Pet First Response instructor and Missing Animal Response Technician.

I speak English, French, Cantonese and Mandarin, and can serve you in all of these languages. I also have Level 1 on Irish Sign Language.

Fun fact: I have travelled 10627.48 km over the years together with my cat Larmlarm when we moved from Hong Kong to Paris, then to Dublin. A very well travelled cat who has travelled with no problem on the plane, on the ship and on the car. 

But why Maow Club?

After working with families in different countries around the world, I have noticed most of the cat “problems” are not really problems, but rather a misunderstanding between cat and human sharing a living space, and a solution can be found through education.

I am passionate to help cat lovers by explaining cat behavioural science in simple and fun language, so that they can develop a deeper understanding of their cat’s needs, confident that their cat is happy & have a closer bond with their feline friends. 

Join me on this journey. I look forward to seeing you at our next member’s event!

What do you get?

We are constantly adding new features, these are the amazing things we are currently offering. 


Monthly webinars on cat science, so to equip you with the latest knowledge to be the best cat parent you can be

Access to knowledge archive

Searchable video database saves you hours of browsing for the right video to find the answers to questions. (We are looking at you Netflix)

Social events

Hang out with other cat lovers – Chat & Cuppa, Music & Wine, Book Club, etc, make great friends in the comfort of your own home! 

Community chat

Member’s only chat with like-minded people for drama free, non judgemental, science based support


Monthly office hour where you can ask Alice any question you might have, direct access to cat professional at your fingertips

Who is this for? 

Any cat lovers!

  • If you’re a beginner who got a new cat recently
  • If you have had cats for a while but want to learn more about them to become the best cat parent you could be
  • If you have had cats for many years and thinking about working with cats one day. We got you covered!
  • Enjoy science-based content
  • Want to meet like-minded cat lovers in a non-judgement, drama-free environment.

This membership is not for you if…

  • You don’t believe in science-based cat care information (“well, it didn’t do my cat any harm…”)
  • You believe there is only one way to care for your cat (“Every cat should be indoor only” “Cats should never be shaved ever!”)
  • You are judgmental and catty 

Instead of wondering if your cat is happy, you know how they feel by reading their body language. 

Instead of wondering how to solve your cat’s behaviour problem, you have direct access to expert and community support. 

Instead of browsing on the internet to look for solution, you save time by getting curated, reliable, science-based information at your fingertips. 

We can all improve cat welfare – of our own cats and cats in general by learning more about their behaviour. Let’s go on this journey together!


Our doors are now closed to new members!

Worry not! We will take in new members again in the next few months. Sign up to the waiting list now so to get notification when it opens again. 

“I joined Maow Club over a month ago to have someone to ask when I have kitty questions. The words that describe this membership is a cat slave support system 😹 Since I became a member I’ve gained Answers to questions I’ve had, resource ideas and links, a community. I’d definitely recommend this membership to all cat lovers out there”

Jess Brown

“I joined Maow Club for all the knowledge. Friendly, informative, open is what describes this club. I have gained a lot of knowledge from this club and connections with a good group of people. I’d highly recommend Maow Club  because all the information given inside this membership can be trusted”


“I joined Maow Club over a year ago because I knew about Alice’s expertise. When I became a member I found advice, like-minded people and acceptance as a cat lover. I’d highly recommend this membership to any cat lover because the knowledge communicated is invaluable”


“I joined this membership over a year ago to get in touch with other cat lovers and to learn all about kittys and how they work. Educational, fun, interesting and music night are the words that come to mind when I think of Maow Club.

I’ve learned lots about cats and their behaviour. Found out interesting information about other cultures and countries. Spent many afternoons and evenings chatting with people I probably wouldn’t have chatted to otherwise, which is pretty cool in itself.

I’d highly recommend Maow Club because it’s a great place to “meet” new people and learn lots about cats, and about other topics as well”


“I joined Maow Club over a year ago to meet other cat people and learn more about cats. This community is friendly and enjoyable and I feel like I got to know like-minded cat people and I really enjoy the webinars. I’d highly recommend this membership especially to new cat owners because they will learn a lot”

Elizabeth Flood

“I’ve been in Maow Club for around 6 months. I knew of Alice’s work and wanted to be able to learn more about how to make my cats’ lives better + understand them better. When I think of Maow Club, what comes to mind is great trainings with a qualified and interesting cat expert and I always get answers to my cats’ behaviour problems + more knowledge. I highly recommend this membership to any cat lover!”

Audrey. S. Arnold

“I joined Maow Club because I like cats. Inside Maow Club I found a fun, open, inclusive, and informative community. What I have gained from this membership is getting to know some interesting people, share experiences and knowledge.
I’d recommend this membership to any cat lover because is an amicable forum to exchange experiences and information”

Antonio Mato

“I’ve been in Maow Club for over a year. I joined Maow Club in order to meet and socialise with other people who like cats and what I found inside this membership is more knowledge about cats and a diverse group of intelligent people, all of whom love cats. I would highly recommend this membership to other cat lovers. It’s the only place where I can talk to such a variety of other cat lovers, who keep different cats in different ways, e.g., I have two rescue semi-feral moggies who go out when they please; some people have very tame house cats. Some people have travelled with their cats”

Mary Gromley


Is this for beginners?
Yes! Any cat lovers

I have lots of experience with cats, I don’t need this. 
A lot of our members have cats all their lives! They enjoy to learn more about cat behavioural science so to understand their cats better.

There are lots of free information on the internet, I will just go watch some YouTube!
You are right! There are lots of free information on YouTube, but there are not tailor for your cat or your family. Also, yes, there are LOTS of information, it takes time to go through them all to find something that might apply to your situation. In Maow Club, you can just ask Alice directly and you will always always get science-based, non judgemental advice. 

How can this club help me?
You will get direct access to cat experts, community support from like-minded non-judgemental cat lovers. And you are saving money! For a low price, you get consultation time with a cat expert.

Are the webinars live or pre-recorded?
You can join us live and we always upload the recording in video and audio format for those who cannot attend.

Do the webinars have closed captions?
Yes! We strive to be as inclusive as possible and have added captions for those who can’t hear or prefer to just have captions.

Do I need to download special software?
No, the two main programmes we use are Searchie (our resource library) and Facebook (community). All you need is access to the internet.

I don’t have time for this. 
Then this is especially much needed for you! We have carefully curated content just to save you time searching for answers on the internet! You go straight to the source to get reliable science based answers from our expert members. Our resource library uses Searchie technology where every single video is searchable with keywords. Yes, you heard me right. You can just look up a specific keyword and all the webinars that include that keyword will appear and you can click on them and see the exact time the keywords are mentioned. If you have a specific question that is not answered in the webinars, you can ask the question inside the community and you also have the opportunity to book a call with Alice once a month to ask any questions you might have.

Do I get access to more experts in the cat field?
Yes, you do! Inside the community, we have many Expert Members! Apart from Alice, we have a cat vet, vet nurses, a cat trainer, and many experienced cat parents. Our experts do special events from time to time.

I have a question, who should I ask?
You can email us at hello@maowacademy.com and my assistant, Arais, or I will get back to you in 48 hours.

What if I buy and want a refund?
Due to the nature of this being a virtual experience, no refunds will be offered. You do have the option to cancel your subscription at anytime.

Still not sure? I go through some questions about the membership in this video: