Are you dealing with any of these cat problems?

– hiding from people
– scared of going to the vet
– scared of travelling in the car
– won’t take much needed medication
– cannot be groomed resulting in matted fur
– vocalisation at night
– following people around
– inappropriate urinating or defecating
– aggression towards other cats, other animals or humans
– maybe bored, got a basket full of toys but never play with them
– obsessed with food
– not interested in food
– destruction behaviour
– any other “weird” behaviour

If you are experiencing any of the above, I want to tell you this…

All these problems can be solved and your cat’s mental health will hugely improve. (And your own too!) 

We now know important it is to take care of our mental health to ensure our wellbeing. Gone are the days when physical health being the only indicator of “good cat welfare”. These days, we know physical and mental health are interrelated.

If your cat experiences any of the behaviour issue listed above, they are probably suffering from fear, stress or anxiety. And it will eventually cause physical issues where vet visits (and vet bills) will occur.

Money aside, we all want our cats to be healthy and happy. 

For the longest time, people thought these behaviour are “just them being cats”, now we know better, we do better. We know animals also need mental health support and it has become very accessible too! 

I have been working as a cat behavioural consultation for 13 years and have helped hundreds of families internationally. Most of them are happy to book a consultation with me and solve the problem together, but over the years, I realise in some cases, consultation might not be a good option. 

Here are some examples: 

Budget issue: some might not have the budget for this 1:1 experience

Time issue: some just don’t have the energy to do the intense implementation during a short period of time 

Not behaviour problem per se: some cases are just not really behavioural problems! But rather a training issue that needs to be worked on over a longer period of time. e.g. anxiety issues – having house guests, going to the vet, taking medication, following people around intensely, vocalisation at night etc etc. 

So this is where Maow Club can come to the rescue.
This is a space where cat lovers work on improving their cat’s mental health on an ongoing basis, month after month. Because ensuring our cats live a happy life is not a once-off thing. It’s something we do day in and day out. 

Maow Club

The Purrfect Cat Club for (Totally Sane) Cat-Lovers 

Our exclusive membership club is the purrfect place for you!

What is Maow Care?

Maow Club is a club for cat lovers to work on improving our cat’s mental health on an ongoing basis. Because ensuring our cats live a happy life is not a once-off thing. It’s something we do day in and day out.
The club is hosted by Alice Cat Expert – renowned cat behaviour consultant, writer & educator.

Why do you need this?

Cat behavioural problems are caused by fear, stress and anxiety. It is a chronic problem globally. There is a lot of misunderstanding that cats do these things because they are “just being cats”. This is totally wrong. Most cats who are exhibiting problem behaviour are suffering in silent. In this club, Alice will teach you how to interpret your cat’s behaviour. So that you can develop a deeper understanding of their needs, resolve frustrations on both sides, & have a closer bond with their feline friend. 

But why do I need this?
There are lots of free information on the internet! 

Yes, you are absolutely right! But the information on the internet are not tailored to your cat and your family. We hear this all the time, “I watch all the YouTube videos, I try everything, it doesn’t work!” That’s because those techniques might not apply to your situation. Free information cannot replace direct access to professional advice from cat behaviourist.

And there are lots of information on the internet! That’s right! You need time to go through them all to find something that might be applicable to your case. You will save lots of time if you just ask your question directly to an expert!

Also, internet is full of anecdote. In Maow Club, we only provide science-based, non-judgemental and supportive advice so to help you make your own decision for your cat.  

Most important: RESULTS! Most of our members achieve results quickly. For those cases that need work over longer period of time, they have a very clear roadmap how to work on the issue consistently, often only for a few minutes a day. 

Who is Alice? 

Hi, I’m Alice Chau-Ginguene a cat behaviourist, writer, educator, advocate based in Dublin, Ireland. For over a decade, I have worked with thousands of cats and their humans, to educate and to solve their cat problems. When I am not working with cats, I am writing about cats.

I have been featured on numerous media both in Ireland and abroad – RTE, Virgin Media, Newsweek, Irish Times, Irish Independent, Irish Examiner, etc. I have published a Cat Care Guide in English and Chinese during the pandemic, to help tens of thousands of new cat parents around the world who discovered the joy of having cats in their lives during the lockdown. 

I am also a Pet First Response instructor and Missing Animal Response Technician.

I speak English, French, Cantonese and Mandarin, and can serve you in all of these languages. I also have Level 1 on Irish Sign Language.

Fun fact: I have travelled 10627.48 km over the years together with my cat Larmlarm when we moved from Hong Kong to Paris, then to Dublin. A very well travelled cat who has travelled with no problem on the plane, on the ship and on the car. 

What do you get?

We are constantly adding new features, these are the amazing things we are currently offering. 

Office HOUR

Direct access to me at your fingertips to answer your questions and implement training plan


Monthly webinars on cat science, so to equip you with the latest knowledge to be the best cat parent you can be

Access to knowledge archive

Access to our searchable resource library content on cat behaviour. We like to call it Netflix for cat people! See here, by typing “cat litter” it shows all these results.

Social events

Hang out with other cat lovers – Chat & Cuppa, Music & Wine, Book Club, etc, make great friends in the comfort of your own home! 

Private Facebook group

Member’s only Facebook group with like-minded people for drama free, non judgemental, science based support

This membership is going to save you time! No more searching on the internet for answers to your cat questions, you have direct contact with experts and a group of devoted cat lovers who want the same thing – reliable, science-based information.

No, this is not going to be another online course thing. It’s hands on. We will assess your case at the welcome call and we will work out a roadmap together on how to solve your problem and improve your cat’s mental health.  

Who is this for? 

Any cat lovers!

  • If you’re a beginner. You don’t know anything about cat behaviour but want to learn
  • If you have had cats for a while. You know some basics about cat behaviour, have watched some TV shows and read a few articles
  • If you have had cats for many years. You know quite a bit about cat behaviour. Currently dealing with a cat behavioural problem, tried a few things but can’t seem to completely solve the problem, HELP!
  • You already know a lot about cat behaviour, have successfully solved some problems, and want to learn how to improve cats’ mental health
  • You are considering working in the cat industry 
  • You enjoy science-based content
  • You want to meet like-minded cat lovers in a non-judgement, drama-free environment.

This membership is not for you if…

  • You don’t believe in science-based cat care information (“well, it didn’t do my cat any harm…”)
  • You believe there is only one way to care for your cat (“Every cat should be indoor only” “Cats should never be shaved ever!”)
  • You are judgmental and catty (haha! See what we did there?) 

Instead of wondering if your cat is happy, you will learn how to assess their wellbeing using scientific tools.

Instead of wondering how to solve your cat’s behaviour problem, you have direct access to expert and community support. 

Instead of browsing on the internet to look for a solution, you save time by getting curated, reliable, science-based information at your fingertips. 

We can all improve cat welfare – of our own cats and cats in the world by learning more about the science. 
Let’s go on this journey together!


Join now to take advantage of all the amazing benefits!

For ONLY €17 per month, you will get non judgemental and reliable advice, socialise with other cat lovers, and access to all further trainings on a searchable video platform! Your joining price will be locked for LIFE! Your price will NEVER go up as long as you stay in the club. 

(Door will be closed on 11 Dec at 11:59pm Dublin Time (6:59pm EST), we won’t open our door again until later next year and the price might go up.)

“I joined Maow Club over a month ago to have someone to ask when I have kitty questions. The words that describe this membership is a cat slave support system 😹 Since I became a member I’ve gained Answers to questions I’ve had, resource ideas and links, a community. I’d definitely recommend this membership to all cat lovers out there”

Jess Brown

“I joined Maow Club for all the knowledge. Friendly, informative, open is what describes this club. I have gained a lot of knowledge from this club and connections with a good group of people. I’d highly recommend Maow Club  because all the information given inside this membership can be trusted”


“I joined Maow Club over a year ago because I knew about Alice’s expertise. When I became a member I found advice, like-minded people and acceptance as a cat lover. I’d highly recommend this membership to any cat lover because the knowledge communicated is invaluable”


“I joined this membership over a year ago to get in touch with other cat lovers and to learn all about kittys and how they work. Educational, fun, interesting and music night are the words that come to mind when I think of Maow Club.

I’ve learned lots about cats and their behaviour. Found out interesting information about other cultures and countries. Spent many afternoons and evenings chatting with people I probably wouldn’t have chatted to otherwise, which is pretty cool in itself.

I’d highly recommend Maow Club because it’s a great place to “meet” new people and learn lots about cats, and about other topics as well”


“I joined Maow Club over a year ago to meet other cat people and learn more about cats. This community is friendly and enjoyable and I feel like I got to know like-minded cat people and I really enjoy the webinars. I’d highly recommend this membership especially to new cat owners because they will learn a lot”

Elizabeth Flood

“I’ve been in Maow Club for around 6 months. I knew of Alice’s work and wanted to be able to learn more about how to make my cats’ lives better + understand them better. When I think of Maow Club, what comes to mind is great trainings with a qualified and interesting cat expert and I always get answers to my cats’ behaviour problems + more knowledge. I highly recommend this membership to any cat lover!”

Audrey. S. Arnold

“I joined Maow Club because I like cats. Inside Maow Club I found a fun, open, inclusive, and informative community. What I have gained from this membership is getting to know some interesting people, share experiences and knowledge.
I’d recommend this membership to any cat lover because is an amicable forum to exchange experiences and information”

Antonio Mato

“I’ve been in Maow Club for over a year. I joined Maow Club in order to meet and socialise with other people who like cats and what I found inside this membership is more knowledge about cats and a diverse group of intelligent people, all of whom love cats. I would highly recommend this membership to other cat lovers. It’s the only place where I can talk to such a variety of other cat lovers, who keep different cats in different ways, e.g., I have two rescue semi-feral moggies who go out when they please; some people have very tame house cats. Some people have travelled with their cats”

Mary Gromley


Is this for beginners?
Yes! Any cat lovers

I have lots of experience with cats, I don’t need this. 
A lot of our members have cats all their lives! They enjoy to learn more about cat behavioural science so to understand their cats better.

There are lots of free information on the internet, I will just go watch some YouTube!
You are right! There are lots of free information on YouTube, but there are not tailor for your cat or your family. Also, yes, there are LOTS of information, it takes time to go through them all to find something that might apply to your situation. In Maow Club, you can just ask Alice directly and you will always always get science-based, non judgemental advice. 

How can this club help me?
You will get direct access to cat experts, community support from like-minded non-judgemental cat lovers. And you are saving money! For a low price, you get office hour to work out a training plan with a cat expert.

Are the webinars live or pre-recorded?
You can join us live and we always upload the recording in video and audio format for those who cannot attend.

Do the webinars have closed captions?
Yes! We strive to be as inclusive as possible and have added captions for those who can’t hear or prefer to just have captions.

Do you provide audio files for the content, I prefer to listen while jogging, cooking or driving etc?
Yes! We have created a private podcast list where you can listen on Apple, Google or Overcast. 

Do I need to download special software?
No, the two main programmes we use are Searchie (our resource library) and Facebook (community). All you need is access to the internet.

I don’t have time for this. 
Then this is especially much needed for you! We have carefully curated content just to save you time searching for answers on the internet! You go straight to the source to get reliable science based answers from our expert members. Our resource library uses Searchie technology where every single video is searchable with keywords. Yes, you heard me right. You can just look up a specific keyword and all the webinars that include that keyword will appear and you can click on them and see the exact time the keywords are mentioned. If you have a specific question that is not answered in the webinars, you can ask the question inside the community and you also have the opportunity to book a call with Alice once a month to ask any questions you might have.

Do I get access to more experts in the cat field?
Yes, you do! Inside the community, we have many Expert Members! Apart from Alice, we have a cat vet, vet nurses, a cat trainer, and many experienced cat parents. Our experts do special events from time to time.

I have a question, who should I ask?
You can email us at and my assistant, Arais, or I will get back to you in 48 hours.

What if I buy and want a refund?
Due to the nature of this being a virtual experience, no refunds will be offered. You do have the option to cancel your subscription at anytime.

Still not sure? I go through some questions about the membership in this video: